Boardmans — Winter Sale Campaign Prop Design

Commissioned as part of Boardmans' Winter Sale campaign, the project involved the design and fabrication of a series of bespoke paper props to support a national advertising rollout across print and promotional media.

The objective was to create a cohesive visual language that could unify a diverse range of homeware products while reinforcing the campaign's clean, contemporary aesthetic.

Each origami form acted as a symbolic companion to the product it accompanied. Folded rabbits appeared alongside bedding collections, referencing comfort, softness, and the intimacy of domestic spaces. Cranes accompanied towels and bathroom ranges, introducing a sense of lightness and elegance. Kitchen products were paired with folded poultry forms, while floral constructions complemented blankets and textiles, reinforcing ideas of warmth, care, and seasonal comfort.

The monochromatic white palette created a unified visual system across the campaign, allowing the sculptural forms to add character and narrative without competing with the products themselves.

The resulting imagery combined product photography with sculptural storytelling, transforming promotional retail content into a more considered and engaging visual experience.